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Submitted on
May 30, 2008
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Mid-Autumn direct-mail 2007 by JinFei Mid-Autumn direct-mail 2007 by JinFei
Project : Mid-Autumn direct mail
Motive : Greeting, Brand awareness for my Agency
Concept : Dunt stay for OT tonight & head home for reunion
Material : Pizza Box + CD
Target Audience : People that stay late for OT every night
(to all our clients)

About Mid-Autumn Festival (中秋节;)
[link]

Kgic = is my ex-company
Using fast food packaging as a medium to remind people that always work Over-Time & skip meals in the office, to head home for a family reunion for this festive day.

There is also a touching short voice drama about working Over-Time & reunion inside the CD.
*the pizza is the CD

Note: I do not claim ownership to any of the images, products and logos in my works, unless stated.
This visual is merely an advertising idea and concept.
Add a Comment:
 
:icongerogerry:
gerogerry Featured By Owner Jan 26, 2011
hahaha!! cool! like it!
Reply
:iconstrange-1:
Strange-1 Featured By Owner Jan 25, 2011  Professional General Artist
Featured here: [link] and in my journal!
Reply
:iconstrange-1:
Strange-1 Featured By Owner Jan 25, 2011  Professional General Artist
Really awesome design idea! So creative!
Reply
:iconyuki-tashi:
yuki-tashi Featured By Owner Aug 15, 2010  Hobbyist General Artist
thumbs up
Reply
:iconrodrigozenteno:
rodrigozenteno Featured By Owner Nov 10, 2009  Professional Interface Designer
Exellent idea!
Reply
:iconjaredgetsacookie:
jaredgetsacookie Featured By Owner Jun 11, 2009
Too cool! Great job.
Reply
:iconjinfei:
JinFei Featured By Owner Jun 21, 2009
TQ TQ TQ
Reply
:icondanlev:
danlev Featured By Owner Jun 10, 2009  Hobbyist Photographer
This is so brilliant. Wow. I absolutely love it!
Reply
:iconjinfei:
JinFei Featured By Owner Jun 21, 2009
TQ TQ TQ :)
Reply
:iconweathered83:
weathered83 Featured By Owner Apr 29, 2009
creative...:)
Reply
:icondestructopop:
destructoPop Featured By Owner Apr 26, 2009  Student Digital Artist
That's incredible! That definitely merits a second look from any client.
Reply
:iconjinfei:
JinFei Featured By Owner May 11, 2009
thnksxx
Reply
:iconthat70show4:
that70show4 Featured By Owner Apr 10, 2009
haha!
That's really cool
Reply
:iconjinfei:
JinFei Featured By Owner Apr 12, 2009
thnksx..... :D
Reply
:iconthat70show4:
that70show4 Featured By Owner Apr 12, 2009
my pleasure :)
Reply
:iconno-preview:
no-preview Featured By Owner Dec 4, 2008  Professional General Artist
Loved this one tooo ..:D
Reply
:iconjinfei:
JinFei Featured By Owner Dec 15, 2008
haha~ thnks for the support :P
Reply
:icontutamitanyo:
tutamitanyo Featured By Owner Nov 16, 2008   Interface Designer
hahaha that's funny cool & creative
Reply
:iconjinfei:
JinFei Featured By Owner Nov 19, 2008
hahah~ thanks man,....
actually wanted to do another Version by using cup-noodles packaging (one of the Favorite ways to eat during OT)

but boss say is to expensive for the cup noodles material~ :P
Reply
:icontutamitanyo:
tutamitanyo Featured By Owner Jan 8, 2009   Interface Designer
don't let budget cut your creativity guys.. keep on..
nice work..
Reply
:iconat-badrah:
at-badrah Featured By Owner Aug 17, 2008  Professional
creative (= ,,
Reply
:iconjinfei:
JinFei Featured By Owner Aug 18, 2008
Thnks man!! :P
Reply
:iconyamyyabes:
yamyyabes Featured By Owner Jun 30, 2008  Hobbyist General Artist
haha this is cool. very creative :D

lurve it :w00t:
Reply
:iconjinfei:
JinFei Featured By Owner Jun 30, 2008
THANSK........ :) ;)
Reply
:iconheguy:
Heguy Featured By Owner Jun 2, 2008  Professional Digital Artist
Great idea! I really love your designs =^^
Reply
:iconjinfei:
JinFei Featured By Owner Jun 2, 2008
thnk thnk thtnk :P
Reply
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