Project : Mid-Autumn direct mail
Motive : Greeting, Brand awareness for my Agency
Concept : Dunt stay for OT tonight & head home for reunion
Material : Pizza Box + CD
Target Audience : People that stay late for OT every night
(to all our clients)
About Mid-Autumn Festival (中秋节[link]
Kgic = is my ex-company
Using fast food packaging as a medium to remind people that always work Over-Time & skip meals in the office, to head home for a family reunion for this festive day.
There is also a touching short voice drama about working Over-Time & reunion inside the CD.
*the pizza is the CD
Note: I do not claim ownership to any of the images, products and logos in my works, unless stated.
This visual is merely an advertising idea and concept.