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May 30, 2008
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Mid-Autumn direct-mail 2007 by JinFei Mid-Autumn direct-mail 2007 by JinFei
Project : Mid-Autumn direct mail
Motive : Greeting, Brand awareness for my Agency
Concept : Dunt stay for OT tonight & head home for reunion
Material : Pizza Box + CD
Target Audience : People that stay late for OT every night
(to all our clients)

About Mid-Autumn Festival (中秋节;)
[link]

Kgic = is my ex-company
Using fast food packaging as a medium to remind people that always work Over-Time & skip meals in the office, to head home for a family reunion for this festive day.

There is also a touching short voice drama about working Over-Time & reunion inside the CD.
*the pizza is the CD

Note: I do not claim ownership to any of the images, products and logos in my works, unless stated.
This visual is merely an advertising idea and concept.
Add a Comment:
 
:icongerogerry:
gerogerry Featured By Owner Jan 26, 2011
hahaha!! cool! like it!
Reply
:iconstrange-1:
Strange-1 Featured By Owner Jan 25, 2011  Professional General Artist
Featured here: [link] and in my journal!
Reply
:iconstrange-1:
Strange-1 Featured By Owner Jan 25, 2011  Professional General Artist
Really awesome design idea! So creative!
Reply
:iconyuki-tashi:
yuki-tashi Featured By Owner Aug 15, 2010  Hobbyist General Artist
thumbs up
Reply
:iconrodrigozenteno:
rodrigozenteno Featured By Owner Nov 10, 2009  Professional Interface Designer
Exellent idea!
Reply
:iconjaredgetsacookie:
jaredgetsacookie Featured By Owner Jun 11, 2009
Too cool! Great job.
Reply
:iconjinfei:
JinFei Featured By Owner Jun 21, 2009
TQ TQ TQ
Reply
:icondanlev:
danlev Featured By Owner Jun 10, 2009
This is so brilliant. Wow. I absolutely love it!
Reply
:iconjinfei:
JinFei Featured By Owner Jun 21, 2009
TQ TQ TQ :)
Reply
:iconweathered83:
weathered83 Featured By Owner Apr 29, 2009
creative...:)
Reply
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